Thursday, April 16, 2015

Marketing Project!

This week we really focused on our marketing project. I was in a group with Danielle and Emily. We chose to do our project on Chipotle. We had to make a survey for this project asking questions such as, your gender, if you live in a rural or urban area, you or your parents average income, age, education level, and also questions relating to Chipotle. From the people that took our survey, most were women who lived in rural areas that had graduated high school. We had to make 3 different kinds of adds for this project. A 30 second commercial and a newsletter were mandatory and then you had to do one more type of add. Our video is about 40 seconds long and focuses on the nutrition and quality of Chipotle's food. It even has a funny ending ;). Our newsletter add was based on Chipotle's phrase "Food with Integrity" and showed a few food options! Emily found the perfect website for our last add because it allowed us to make our own billboard using our own pictures and words. I enjoyed this project because I loved the group that I was in and it was interesting and fun to come up with creative adds! We are watching everyone's commercials in class tomorrow and also writing a refection paper on the subject. Since the school year is coming to a close soon...we have another project due next week!!!! This one is an entrepreneurship project and my partner is Jean! We chose to have Walt Disney. In this project we have to interview the person and ask questions about their life and about their business. This all has to be recorded and last NO shorter than 5 minutes, if you go shorter than that, there is no possible way to get an A or B. So I hope everyone makes their videos at least 5 minutes!

4 comments:

  1. I loved your Chipotle campaign, especially the video! It really captured everything I like about the natural foods they sell!

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  2. I loved our group because we work really well together! I hope us three are together again.I loved our video it was so cute

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  3. Your group always seems to have a lot of fun, but still get work done! Good job!

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  4. I think it is really good idea to choose chipotle because most of people really like that place.

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